8 interview questions when applying to a call center -The JobNetwork

8 interview questions when applying to a call center -The JobNetwork Whether they take orders or offer customer service, call centers are all fairly similar. So there are a number of common questions you can expect to be asked when interviewing for a call center job. Here are 8 to anticipate, along with some suggestions for how to answer them. 1. â€Å"Can you tell me about yourself?†How to Answer It: Emphasize your people skills, since call center work involves talking to people all day. If you’ve ever done volunteer work, now would be a good time to talk about how much you love it. Just be sure to give a fleshed-out answer. The interviewer wants to know more than the kind of information that is already on your resume. Go deeper than your basic statistics.2. â€Å"What do you think a call center is like?†How to Answer It: Stay positive! Maybe taking calls all day is not your ideal job, but if you really want this one, you need to describe a call center as an environment of excellent customer service with employees who are flexibl e, cheerful, and extremely helpful.3. â€Å"What do you know about our company?†How to Answer It: Before going on your interview, do a little research about the company for which you are interviewing. Being able to rattle off a few details about the company in very positive terms reveals an attention to detail, a team-player spirit, and a willingness to do your homework. Not having a substantial response signals that you don’t take getting this job very seriously.4. Question: â€Å"Why do you want to work here?†How to Answer It: Explain that you have the people skills necessary for call center work. If you don’t have call center experience- and you probably won’t if you are asked this particular question- describe your other work or life experiences relevant to call center work. If you’ve ever worked with customers or clients before, or ever had to defuse potentially explosive situations, you should mention such experiences in your response. 5. â€Å"What is quality customer service?†How to Answer It: There’s really only one answer to this question: â€Å"Going above and beyond expectations† is quality customer service.6. â€Å"What are your strengths and weaknesses?†How to Answer It: This is a common question in any job interview. If you’re trying to get a call center job, your strengths should include patience, problem-solving, excellent communication skills, fast learning, and friendliness. Discussing your weaknesses can be a sly way to further emphasize your strengths. For example, you can offer â€Å"I tend to work myself too hard† as a weakness. Just don’t mention anything too negative.7. â€Å"What is the salary you expect to make here?†How to Answer It: Ideally, you would just request the standard salary for someone with your qualifications rather than a specific figure. If the interviewer asks for a specific figure, keep it reasonable without aiming too lo w or you may end up making less than you deserve. Do some research to find out how much someone with your qualifications should earn at a call center.8. â€Å"Where do you see yourself in five years?†How to Answer It: This common question is a way to find out if you plan to stick around or regard the job as a temporary steppingstone. A company is not going to want to hire you if you plan to move on quickly, so tell the interviewer that in five years you see yourself working for this very company†¦but promoted to a more powerful position!

buy custom Interracial Relationships essay

buy custom Interracial Relationships essay In logic arguments, defining terms is necessary in the sense that readers are able to follow the argument from the word go. In this argument, there are technical terms such as interracial, relationships and bigots. The term interracial can be defined as anything happening between persons of different races, e.g. a white person and a black person, An Indian and an American. Relationship refers to a manner in which various people or issues are connected either by blood, work, situation or emotions. Bigot is a term used to refer to those people who regard their own faith as unquestionable and that any differing opinion is wicked as well as unreasonable. This paper will present an argument in relation to a married man named Abdul Kalam, who has two daughters. He is an Asian or Indian to be specific with a strong cultural belief. The man holds strong beliefs that interracial relationship is wrong both morally and religiously. His first daughter fell in love with a black boy and when she introduced him to her parents, there emerged a horrible drama. Her father told her right on the face that it was over his dead body that they would get married. The younger daughter after watching this closely realized that her relationship with a white guy, which had become intimate wouldnt work. She went ahead and broke up with her boyfriend, but her elder sister eloped with her black boyfriend. However, this was little to persuade their father to change his mind. Past history has adverse effects on peoples present life. This means that any past interracial conflict remains in the hearts and minds of people for ages. Mr. Abduls strong belief could have some logical roots and therefore, it would be wrong to pass judgment with no considerations. If history is consulted, it would present the racial as well as discrimination that existed between Americans and Indians. This racial discrimination led to Indians becoming slaves and being brutally killed by the white Americans. Painful scars were left among Indians, which left interracial relationships at stake. Enemity exists between the two parties and forgiving is easier than forgetting. If this is the reason behind Kalams rejection of interracial relationships, then he migt be justified. People are mindful on the future well-being of their children as well as grandchildren. In this regard, parents dedicate their efforts to make ends meet for their childrens future. This is the reason for parents working hard, investing and saving heavily with their childrens welfare in mind. Children born in an interracial family have identity problems. They have mixed colors and they resemble none of the parents. They are caught in a dilemma to choose on which side to identify them. They might decide to associate themselves with the race of one parent and obviously the other parent wont take that lightly. Such children would listen to their peers and if they find that the race of one parent is being intimidated, they automatically disown it and identify themselves with the other race. In cases where the White marries an Indian and they happen to live in an Asian country, the children will be discriminated because of their color and appearance. Abduls perspective might have been base d on this fact, which is logic and therefore, he might be correct in his stand on interracial relationships. Cultural and religious backgrounds have a role to play in interracial marriages. Spouse in interracial relationships may find themselves in problems while solving cultural views. Such cultural views sometimes involve family roles, financial management, children-rearing and emotional expressiveness. If one tries to understand where Abdul is coming from, it would be clear that he is worried of cultural confusion. When spouse from different cultural background move in together, they get confused on whose cultural values to uphold. With parents from both sides pressuring them, they find themselves persuading each other to follow one partys culture. Similarly, children from such families get confused on what cultural values to uphold. Mr. Kalam might have foreseen this when he opposed the relationship of his daughters with spouse of different racial backgrounds. In addition, the normal marriage procedures differ from race to race and Abdul might have been scared of confrontations with par ents of the other side. Marriage involves lifetime interaction between families of both sides. This means that cultural ddifferences will be experienced by the two families as long as the couple stays married. Cultural values such as naming, gender roles and marital behaviors will always differ as far as the interracial marriage is concerned. There would be limited satisfaction in the marriage not unless the couple decides to live their own life away from traditions. From this point of view, Abdul is justified and maybe his perspective was grounded on the fact that his daughters might adopt a foreign tradition or do away with it completely. Furthermore, customs, norms and believes might pose a challenge to a married couple. Indians like living together in one house regardless of the family numbers. This is their custom that has been withheld from their ancestors. Americans like independence and would prefer to live separately away from family ties. Some misfortune befalls families without knowing since thei r parents might curse them according to their tradition without their knowledge. Such curses might be effective as long as the parents still uphold their tradition and the couple will remain affected until they realize and do as required. Mr. Kalam might have been protecting the tradition of his culture by denying the marriage right to her daughters. Possible Rebuttals For an argument to be logic, it is important to recognize the provisions of those who think otherwise or contrary to ones argument. In the case of interracial relationships, there are those who argue that love should prevail in all circumstances no matter how hard the situation is. According to them, cultural and religious background should not stand between two love birds. They argue that love conquers everything and that endurance keeps hope alive. It is also argued that interracial couples are supposed to understand each other and come up with a stand on whose cultural values to uphold. This is because dealing with both cultures can be tricky especially in situations of total contrast. Solving family issues in such marriages is always through logic and not based on cultural background. This is none that Abdul Kalam could here as judged from his reaction. He seems to be a man who is loyal to his cultural tradition or someone with a painful interracial history. Buy custom Interracial Relationships essay

Neurofibtomatosis NF1 and NF2 Essay Example | Topics and Well Written Essays - 2000 words

Neurofibtomatosis NF1 and NF2 - Essay Example Thereafter, this affliction is also known as von Recklinghausen’s disease. (Von Recklinghausen, 1882). Crowe, Schull and Neel estimated that the prevalence of NF1 in the general population was 1 in 5000. Moreover, though all persons having the NF1 genes will show features of the disease, there is a large amount of variation shown in the presentation of this disease even in the same family. (Crowe, Schull and Neel, 1956). Moreover, sporadic cases are known to occur (without any family history of the disease), believed to result from germ cell mutations. (Mulvihill etal, 1990). Neurofibromatosis 2 Kantner, Eldridge, Fabricant, Allen, and Koerber found that amongst patients thought to suffer from neurofibromatosis, a certain subset of patients had propensity to develop central nervous system tumors, especially, tumors of the auditory nerves (acoustic neuromas). These patients were genetically and clinically distinct from the other neurofibromatosis patients and were subsequently identified as NF2. (Kantner, Eldridge, Fabricant, Allen, and Koerber, 1980) The prevalence of NF2 is less, estimated to be in the range of 1 in 210 000 population. (Husom, 1989.) Body Systems Affected NF1 mainly affects the skin, peripheral nerves, optic nerve, iris and long bones (e.g. those of the extremities) of the body. NF2, on the other hand, affects the central nervous system and causes the premature formation of cataract in the eyes. Characteristics of the Disease Gutman etal have summarized the features of the diseases. (Gutman, 1997). Neurofibromatosis 1 is characterized by the presence of cafe-au-lait spots, brownish colored patches on the skin. They may also display freckling in the axilla or groin. They develop tumors of the peripheral nerves called neurofibromas, which can arise in the nerve endings in the skin (cutaneous neurofibromas), peripheral nerves (nodular neurofibromas) or optic nerves (optic gliomas). Extensive tumor formation in the peripheral nerves is the most easily identifiable feature of NF1, leading to grotesque disfiguration of the face and limbs, a condition known as plexiform neurofibromatosis. The so-called Elephant Man, Mr. John Merrick is believed to be a victim of this condition. In addition, patients with NF1 may suffer from thinning of the long bones of the body. Some patients develop typical tumors in the iris of the eye called Lisch nodules. Patients with NF1 also have an increased tendency to develop other tumors like those of the adrenal gland (phaeochromcytoma), thyroid and parathyroid glands (as part of a syndrome called Multiple Endocrinal Neoplasia), small intestinal tumors and chronic myeloid leukemia. These patients often have a larger than average sized skull (macrocephaly) and are shorter in stature. Abnormalities in the functioning of the pituitary gland may lead to precocious puberty and growth hormone deficiency. They may also have learning disabilities. Other problems associated more frequently with this condition are epilepsy, headaches and deafness. The characteristic feature of NF2 is bilateral vestibular schwannomas or acoustic neuromas (tumors of the 8th cranial nerve – the auditory nerve). As a result, these patients present with gradual, progressive hearing loss. Other central nervous s

Theology Essay Example | Topics and Well Written Essays - 1500 words - 2

Theology - Essay Example This paper intends to discuss why would an intelligent mind believe or not believe in the existence of God, and what my opinion about the nature and existence of God is. A 90 minute debate was held in Alys Stephens Center in Birmingham, Alabama, on October 03, 2007 between two Oxford University colleagues; an atheist and secular humanist, Professor Richard Dawkins, and a Christian apologist, Professor John Lennox. The topic of the debate was the existence of God based upon the atheistic views that Dawkins presented in his book, The God Delusion. In the debate, Dawkins explains his theses regarding the rejection of God’s existence saying that science is based on evidence-based grounds whereas faith is blind and is based merely on satisfactory beliefs and thus it drags humans to believe what is told in religion without the need of understanding and exploring. This makes us say that an intelligent mind believes that science does not support religion; rather, it supports rationalism or atheism. Marx conception of God’s existence is purely atheistic. He affirms that an intelligent mind must argue that the designer God, if there is one, must need another designer to design him. Freud does not believe in God and asserts that â€Å"the sooner one accepts that God does not exist, the better† (qtd. in McFaul 9) if one wants to step into mature adulthood. Christianity poses dangers to the existence of humans as all wars and destructions come as a result of the religious beliefs and difference in faiths. Dawkins explains an argument from his book, that is, faith is blind whereas science is evidence-based (92) in which he argues that faith is by no reasons strengthening its grounds in the 21st century when it has nothing to do with evidence. On the other hand, according to Dawkins, â€Å"science uses evidence to discover the truth about the universe† and scientific discoveries are based on research and

The Virtual Memory Manager Assignment Example | Topics and Well Written Essays - 750 words

The Virtual Memory Manager - Assignment Example The virtual memory is created by the operating systems when the computer does not have enough memory when it comes to executing a program. As mentioned earlier, the hard disk and the Random access Memory are in charge of data storage. On the operating system, the applications which are executed the data is kept in the RAM, this is to ensure that the data is accessed quickly for processing. The RAM can be easily be accessed as compared to the hard disk and CD-ROM. The data in the RAM is only accessible when the computer is running (Andrews, 2007). In case of a power shut down or the computer is shut down, all the data in the RAM are lost, and the operating system is gaining loaded into again into the RAM. The physical memory is a non-volatile memory this means it has the capabilities of storing the data even if the computer is not powered. The hard dismiss made of spherical disks known as platters which store magnetic data. The data are written, and it is later read using the read and write heads. The virtual memory comes into place when the system units lack enough the RAM space to execute an application; the virtual memory is used to transfer data from the to the paging file that frees up space in Random Access Memory. A certain portion of the physical memory is used in the storage of files (Carr, 2008). ... This is because there is a resource sharing of the available memory this increases the efficiency of the machine over time. The application, which shares the virtual memory, does trade the protection of the different address spaces for efficiency of communication. This also reduces the consumption of the physical memory. The virtual memory allows the sharing of the files and the memory by the multiplication process, with several benefits the system libraries can also be shared by mapping into the virtual address space of more than one activity (Andrews, 2008). The activities can also share the virtual memory by mapping the same block of memory for more than an activity; the activity page can be shared during the folk time, which eliminates the need to copy all the pages of the initial activity. The virtual memory architecture deals with various advantages over that system that make the physical memory visible to programs. However, one of the main drawback is the increased number of t he increased number of the physical memory which are vital for each virtual address reference. If the two approaches are combined, the additional memory reads are needed. The operating system divides the physical memory into different partitions, the partitions can be of different sizes. Each partition can be given to a process as a virtual address space. The memory management unit of the central processing contains a relocation registers. Whenever the thread tries to access the memory location, the value of the transfer register is added to the virtual memory address which is referred to as dynamic binding. This process translates the memory address into the physical address

Easyjet Marketing Strategy Analysis

Easyjet Marketing Strategy Analysis Jump to: Easyjet PEST Analysis | Easyjet SWOT Analysis | Easyjet Marketing Mix | Implementing and Managing Easyjets Policies | CSR at Easyjet This technical report has been ordered to clarify the e-marketing strategies implemented by the EasyJet airline to gain competitive advantages over its rivals in the marketing for low cost aviation. Situation analysis present position and industry of EasyJet by use SWOT and PEST model. This report looked at the various strategies used by EasyJet and researched in depth the European budget airline industry. The main objective is to study EasyJets successful e-marketing campaigns. Since 1995, EasyJet Airline Company Limited is a great and successful example of a European airline. The chairman Stelios Haji-loannou (Greek) founded the company this year. It is based on the US carrier SouthWest, and is low cost, no-frills model. Stelios hired an expensive brand consultancy and offered them  £100,000 to come up with one. A month later, the consultants turned up at EasyLand with magazine clippings attached to pieces of cardboard. Unimpressed by their efforts, Stelios promptly fired them. In the end, he came up with the airlines name himself. The word easy kept on coming into his head, so he decided to christen the airline EasyJet. For the company logo he went to a small local design consultancy, White Knight, which gave the airline its famous shade of orange, know as Pantone 021C, used by no other airline at the time or since. The design consultancy then created a simple set of graphics for the airlines first advertising campaign. In 1995, EasyJet starts flights from Luton to Glasgow and Edinburgh with to leased Boeing 737-300 with a capacity of 148 seats at a price of only  £29 for one way ticket. Glasgow and Edinburgh are the first routes. The logic was simple: southern Scotland was the biggest domestic market from London for which air was a sensible alternative to road or rail. The airline opened a telephone reservations centre and took its first booking on 23 October 1995. The phone at the EasyJet telephone reservation centre started ringing and never stopped. They were in business. Two years later, EasyJet launches its website, easyjet.com. Web bookings grew from zero to 26 per cent of business within a year. On the first day of trading during one promotion, 13,000 seats were sold, believed to be a record for the most commercial transactions carried out on the internet in 24 hour period. By mid-1999, when its internet sales represented 58 per cent of the total, EasyJet because the first airline to make more sales on the internet than through normal telephone reservations. In March 2000, EasyJet reached two million seats, and it took only another three months to reach the three million mark. By 2001, online bookings regularly reached 80 per cent, the highest proportion of online sales for any airline in the world. In financial view, EasyJet plc was listed on the London Stock Exchange (LSE: EZJ) and was a constituent of the FTSE 250 Index on 5th November 2000. In October 2004, the international investment company FL Group was purchased an 8.4 per cent stake in EasyJet. In 2005, FL Group increased its share in the company to 16.9 per cent. Lois (2005) mentioned that, according to the investment house, EasyJet was becoming a paperless company with a powerful electronic infrastructure. The results were lower administration costs, better management information and more responsive decision making. Situation Analysis In this chapter, I will present position and analysis the current position using both of used SWOT and PEST model. PEST Analysis of Easyjet The following factors are likely to have an influence on the EasyJet. (P)olitical factors In 1990 the European deregulation of commercial aviation coincided with the expansion of the low cost airline industry. The LCC in the industry were able to take advantage of the relaxed laws and expand their operations. On the other hand, threat of war in the East Euro and EU east enlargement may provide access to viable the new markets were also the political factors of EasyJet. (E)conomical factors Mercer Management Consulting (2002) reported that the low cost airline market conforms to the criteria of three components. Firstly, it provides a simple product consisting of no seat reservation, free seating, and adequate in flight service. They are a genuine no frills airline with a simple product offered to the market. Webster (2004) noted EasyJets ability to maintain a high degree of customer focus through a new, user friendly website with an improved booking process. Secondly, mergers and acquisitions is also the low cost airline markets characteristic; the expansion of existing low cost airlines and finally, market exits as a result of bankruptcy. Finally, the industry operates a low cost ethos, which is maintained by lean sales, high productivity of resources, low maintenance costs and low wages. (S)ocial factors The low cost carriers position their product to leisure travellers and non business travellers. However EasyJet has differentiated itself by targeting the business and leisure segments. This behavioural segmentation creates a more dynamic edge in comparison to their competitors who solely focus on leisure travel. Thus, EasyJet must ensure that its strategy is tailored to a wider market. Walton (2005) confirmed that EasyJet was presented as a European low cost airline with a current reading of 26 million passengers in 14 key countries. It has 190 routes to 58 airports and 163 million people live within one hour of EasyJets airports. (T)echnological actors Low cost carriers have the ability to maintain a high degree of customer focus through user-friendly websites with improved booking processes. These websites have the capability of charging bookings with greater ease and utilising an easy to use fare finder to obtain the cheapest fares. Selling tickets via the technological medium of websites and hence by having no travel agents, they avoid paying agency commissions. SWOT Analysis of Easyjet (S)trengths EasyJet was used the bright orange as Pantone 021C, used by no other airline at the time or since. It have a successful financially which they cut out all meals and snacks on travel tour, can reduced the cost of operation. Have more flexible organisation and being seen as an innovative. The airline opened a telephone reservation centre is a strong e-business on 1995. EasyJet is also was a part of the consortium and have awarded by UK air traffic control system National Air Traffic Services (NATS). Single model of aircraft reduced training, maintenance and supervisory costs. At last, EasyJet has been wisely investing in strong brand build measured like advertising and television shows ensured high brand recall. (W)eaknesses Below have some weaknesses for EasyJet organisation. It continued sustenance of cost leadership can be difficult in a dynamic market. The two drivers of growth, the focus on price and the focus on convenience seem to be reached their natural limits and differentiation from there could become difficult. The airline does not own the EasyJet brand, its owned by Sir Stelios and as a result, does not have control on its performance of other products and services used the same name. It also loss of usage in future could adversely affect its own market performance. (O)pportunities Recent expansion of the EU has resulted in open of new markets for the LCCs. Their low fares will increase movement of job seekers across boarders and also promote the tourism industry, lead to economic growth. Consolidation could help EasyJet to a certain degree offset the pressure on its costs and fares. Otherwise, vertical and horizontal expansion could be an important option for EasyJet for growth in mature markets and offset any future threat of increased in service provider costs. Withdrawal of traditional airlines from less traffic-intense routes could be an opportunity for expanded. EasyJet does not seem to have any flights to Scandinavian capitals like Stockholm and Helsiki where immigrant flow was on the rise. (T)hreats The threats of EasyJet had some factors. Terrorism and catastrophic loss can result in lesser air travel and loss of infrastructural support, war threats and outbreak of epidemics or pandemics could increase apprehensions about air travel. Technology advancement in the conduct of business meetings like video conferencing can be detrimental to short distance flights and impending increased in environmental taxes could increase costs. In addition, limited or no slot availability could be hurdle in future expansion plans and due to its limited fuel hedging policy, EasyJet is more vulnerable to fuel price fluctuations increased by variability in its costs. Currency fluctuations is also the factor of threats, it will affect especially the US dollar denominated costs like aircraft purchase, aircraft financing costs, maintenance reserve payments, fuel purchase etc.. Excess capacity and cost cutting tactics by competitors can affect passenger traffic on popular routes. Imitation of some main no-frills features by traditional airlines on same routes can confuse and blur the distinctive image of any LCC. Additional, traditional players can partly switch over or start their own baby low cost airline. Last, dependence on third party service providers could cause problems when any of these contracts are not renewed or negotiation of suitable replacement does not take place or if higher rates are charged. eMarketing Strategy Analysis This chapter was analysis what eMarketing strategy has the EasyJet adopted or is planned to adopt and what is the value proposition and differential advantage of this strategy. Marketing application of internet marketing Internet based media offer a range of opportunities for marketing products and services across the purchase cycle. EasyJet illustrate the applications of internet marketing since they show how organisations can use online communications such as their web site, third-party web sites and e-mail marketing as: Direct response medium: EasyJet uses sponsored links when a user is researching a flight using a search engine to prompt them to directly visit the EasyJet site by clicking through to it. Similarly the EasyJet e-mail newsletter sent to customers can encourage them to click through to a web site to generate sales. Platform for sales transactions: EasyJet sells flights online to both consumers and business travellers. Customer service mechanism: Customers serve themselves on easyJet.com by reviewing frequently asked questions. A relationship-building medium where a company can interact with its customers to better understand their needs and offer them relevant products and offers. EasyJet uses its e-mail newsletter and tailored alerts about special deals to help keep its customers and engage them in a dialogue to understand their needs through completing surveys and polls. Consumer matrix Bowman and Faulkner (1997) were also mentioned that the consumer matrix details that customers have with regard to the service or product offered to them and the prices charged. When used this theory to apply in EasyJet, can guestimate the general perception generated by the market. EasyJets flights was offer the value to consumer as gained the benefits from the online or telephone transaction relative to price appear favourable in comparison to another competitors. In the view of heterogeneousness, according to the demands for the service, indicated that, one service meets all demands might be let it to the wrong competitive strategy. More consumers were demand the low cost alternative and price sensitive with the airline segment. EasyJet was in order to attain sustainable competitive advantage by the customer matrix price strategy. Marketplace channel structures Channel structures describe the way a manufacturer or selling organization delivers products and services to its customer. The distribution channel will consist of one or more intermediaries such as wholesalers and retailers. The relationship between a company and its channel partners shown in below figure can be dramatically altered by the opportunities afforded by the internet. This occurs because the internet offers a means of bypassed some of the channel partners. This process is known as disintermediation or cutting out the middleman. Benjamin and Weigand (1995) calculated that, using the sale of quality shirts as an example, it was possible to make cost saving of 28 per cent in the case of (b) and 62 per cent for case for (c). Some of these cost savings can be passed on to the customer in the form of cost reductions. 6 Is of eMarketing In this section, I used the McDonald and Wilson (1999) as the 6 Is of eMarketing to summarised the differences between the new media and traditional media. The 6 Is are useful since they highlight factors that apply to practical aspects of internet marketing such as personalization, direct response and marketing search, but also strategic issues of industry restructuring and integrated channel communications. The 6 Is are Interactivity, Intelligence, Individualization, Integration, Industry restructuring and Independence of location. But in this case, I only focus one of the factors Integration, for used by this theory. The Internet provides further scope for integrated marketing communications. Below figure show how it is just one of many different media channels. When assessed the success of a web site, the role of the internet in communicating with customers and other partners can best be considered from two perspectives. The EasyJet web site can be used as a direct response tool enabled customers to respond to offers and promotions publicized in other media. The web site can also have a direct response or call back facility built into it. The internet can be used to support the buying decision even if the purchase does not occur via the web site. Customer information delivered on the web site must be integrated with other databases of customer and order information such as those accessed via staff in the call centre to provide what Seybold (1999) calls a 360 degree view of the customer. The internet can be used to support customer service. In EasyJet, who received over half their orders electronically, encourage users to check a list of frequently asked questions compiled from previous customer enquiries before contacting customer support via phone. Marketing Mix The marketing mix the 4 Ps of Product, Price and Promotion originally proposed by McCarthy (1960) is used as an essential part of implemented marketing strategy by many practitioners. Price Baker et al. (2001) have mentioned that the price element of the marketing mix refers to an organizations pricing policies which are used to define pricing models and, of course, to set prices for products and service. In EasyJet case, low price is a key element of the brand. Used differential pricing, booking in advance makes a ticket less expensive and off-peak travelling. Additional, can get the discounts for tickets though online booking. Product There are many alternatives for buying the product when EasyJat was developing its online strategy back then. The EasyJet website also has car rental, hotel booking services and links to other EasyGroup website. It also provided point to point services. Place Allen and Fjermestand (2001) were discovered that that the internet has the greatest implications for place in the marketing mix since the internet has a global reach. Internet booking system and open a telephone reservation system were the new channel structures for book the tickets. Promotion Specification of the promotion was usually part of a communications strategy. EasyJet highlights its a number one position among Europes low cost carriers. Prints are in bright orange telephone booking number and website link on the side of its aircraft. Competitive Strategy Michael (1980) has described three general types of strategies that are usually used by organisation. There are cost leadership, differentiation strategy and market segmentation strategy. But in EasyJets case, only two basic of competitive advantage was used: cost leadership and differentiation. Differentiation strategy EasyJet had made prominence attempts to make their product pop out from its low cost airline competitors. McDaniel (2000) mentioned that a product differentiation feature acts as competitive advantage was no longer alive. Also, EasyJet was generally the trend-setter for differentiation its market. Shiv and Alfred (2001) was discovered a matrix for classifies and identifies types of competitive positioning. EasyJet provided differentiation service of many routes to major airports such as Gatwick airport which shifts the focus to high produce traffic while abnegate economic and operative advantages of secondary airports. For the merchandise differentiation, EasyJet provide more variables such as have self check in kiosks, unrestricted baggage restraints, easy of use for the website and booking of tickets, these features of differentiation can helps the customers to enhance their purchase power with EasyJet. Implementation of Strategy How is the management creating new core and extended value for customer? EasyJet have the three main components to create new core and extended value for customer, the first was provide the number one safety airline, the second was build up a number one air transport network, and the last was enhance easyjet.com. Provide the number one safety airline: In 2009, EasyJet saw the introduction of a new Safety Management System (SMS), its provided a framework for safety compliance and manage the two pillars of safety performance at EasyJet. With active support by the European Aviation Safety Agencys European Commercial Aviation Safety team, the Safety Management System was a continuous improvement process. Build Europes number one air transport network: Slot management: EasyJet thinks departure time was very important to all customers, both of business trips and weekend breaks. Different from other competitors, who used smaller, much less convenient airports, and more remote, over 90 per cent of EasyJet aircraft operate into and out of congested airports. At these busy business and facilities, where slots were at a premium, EasyJet work hard to build up their portfolio across Europe. The slot management team has expertise and considerable capability, with over 60 years of extensive contacts and combined experience at European airports. Base Management: Overnight stops can create unnecessary costs. EasyJet were located aircraft and crew by managing the bases, they were able to maximise revenue and improve efficiency. Constantly under review the base location. For example, since 2006, EasyJet increased the number of aircraft based in Italy and France. Such as Luton, they also reduced capacity at under performing bases. How is the management balancing their online and offline promotion methods? Efraim (2008) mentioned that, in a click and mortar business, the allocation of resources between offline and online activities can create difficulties. Especially in sell side projects, the two activities can be viewed as competitors. In this case, personnel in charge of offline and online activities may behave as competitors. This conflict may cause problems when the offline side needs to handle the logistics of the online side or when prices need to be determined. Corporate culture, the ability of top management to introduce change properly, and the use of innovative process that support collaboration will all Pricing Strategy Traditional methods for determining price are the cost-plus and competitor models. Cost-plus means adding up all the costs involved material, labour, rent, overhead, and so forth and adding a percentage mark-up as profit. The competitor model determines price based on what competitors are charging for similar products in the marketplace. Pricing products and services for online sales changes these pricing strategies in subtle ways: Price comparison is easier: In traditional markets, either the buyer or, more often, the seller has more information than the other party, and this situation is exploited in determining a products price. By facilitating price comparison, the EasyJets internet booking system helps created what economists call a perfect market one in which both the buyer and the sell have ubiquitous and equal access to information, usually in the buyers favour. Online and offline goods are priced differently: In EasyJets pricing strategy, it was difficult for click and mortar company. Setting prices lower then those offered by the off-line business may lead to internal conflict, whereas setting prices at the same level will hurt competitiveness. Differentiated pricing can be a pricing strategy: For decades, EasyJet have maximized revenues with yield management charging different price for the same product. EasyJet is in the B2C marketplace, one-on-one marketing can extend yield management from a class of customer to individual customers. Bockstedt el al. (2005) also mentioned that, versioning is selling the same good but with different selection and delivery characteristics, is especially effective is selling digitized goods. Last minute deals: I attention that, in practice, last minute deals were sometimes offered, often at very low prices. If the airline decides to launch in such offers, either via a reseller or directly, it can set a new price that will allured the lower end of the tourist segment that didnt purchase tickets. Last minute deals were always made very close to the actual flight time. The overall impact of these changes is good news for the consumer. Internet technologies tend to provide consumers with easier access to pricing information, which increases their bargaining power. To remain competitive and profitable, sellers will have to adopt smarter pricing strategies. Specifically, business will have to look at ways of using the internet to optimize prices, primarily through greater precision in setting prices, more adaptability in changing prices, and new ways of customer segmentation for differentiated pricing. What impact is the implementation of strategy having upon the performance of the business? To improve results for any aspect of any business, performance management is vital. The process and systems intended to monitor and improve the performance of an organization and specific management activities such as internet marketing are widely known as performance management systems and are based on the study of performance measurement systems. Defining the performance metrics framework: Kotler (1997) mentioned that measurement for assess the effectiveness of internet marketing also be related to different levels of marketing control. These include strategic control, profitability control, annual plan control and efficiency control. Efficiency measures are more concerned with minimizing the costs of online marketing while maximizing the returns for different areas of focus such as acquiring visitors to a web site, converting visitors to outcome or achieving repeat business. Chaffey (2000) presents a framework of measures which can be applied to range of different companies. Metrics for the categories are generated as objectives from internet marketing planning which then need to be monitored to assess the success of strategy and its implementation. Business contribution A contribution to business profitability is always the ultimate aim of e-commerce. To assess this, leading companies set an internet contribution target of achieving a certain proportion of sales via the channel. When EasyJet (www.easyjet.com) launched its e-commerce facility in 1998, it set an internet contribution target of 30 per cent by 2000. They put the resources and communications plan in place to achieve this and their target was reached in 1999. Assessing contribution is more difficult for a company that can not sell products online, but the role of the internet in influencing purchase should be assessed. Discounted cash flow techniques are used to assess the rate of return over time. Service contribution from e-channels should also be assessed. Tools and techniques for collecting metric and summarizing results Techniques to collect metrics include the collection of site visitor activity data such as that collected from site log files, the collection of metrics about outcomes such as online sales or email enquiries and traditional marketing research techniques such as questionnaires and focus groups which collect information on the customers experience on the web site. I start by describing methods for collecting site visitor activity and then review more traditional techniques of market research which assess the customer experience. EasyJet was used customer relationship management CRM software to enhance its online booking server and reduce operational costs. Tony (2006) mentioned that CRM was specifically about gather customers information to provide their own customer service through the web. The CRM system was centralised all the data and information and allows innovations in customer service to be deployed and tested. An email marketing automation tool and a pilot voice self service solution is also can provide and enhanced levels of customer support with EasyJet. Legal and ethical issues Plamer (2005) mentioned that business ethics defines how a company integrates the core values of honesty, trust, respect, and fairness into its policies and practices and complies with legal standards and regulations. The scope of business ethics has expanded to encompass a companys actions with regard not only to how it treats employees and obeys laws but to the nature and quality of the relationships with shareholders, customers, business partners, suppliers, the community, environment, and future generations. European companies especially have embraced this expanded definition of ethics. e-Commerce ethical issues Two additional e-commerce related ethical issues are non work related use of the internet and codes of ethics. Non work related use of the internet EasyJet had a policy to avoid the employees used email and the web for non work related purposes. The use of company property for email and inter use creates risk. The degree of risk depends on the extent to which the company has implemented policies and procedure to prevent and detect illegal uses. EasyJet was also held liable for their employees use of email to harass another employee, participate in illegal gambling, or distribute child pornography. Some employees may use the company email to advertise their own business. Used other corporate computing facilities for private purposes may be a problem. Codes of ethics Volonino and Robinson (2004) were discovered that a practical and necessary approach to limit non work related internet surfing is an internet Acceptable Use Policy (AUP) that all employees must agree to. Without a formal AUP, it was much more difficult to enforce acceptable and eliminate unacceptable behaviours and punish violators. Whenever a user signs on to the corporate network, the user should see a reminder of the AUP and be notified that online activates are monitored. Such notification should be a part of a code of ethics. EasyJet have some corporate web policy guidelines, such as issue written AUP guidelines about employee use of the internet and communication systems including email and instant messaging; make it clear to employees that they cannot use copyrighted or trademarked material without permission. Post disclaimers of responsibility concerning content of online forums and chat sessions. Make sure that web content and activity comply with the laws in other countries, such as those governing contests and privacy. Corporate Social Responsibility A recent report (University of Exeter Business School 2010) has suggested that Corporate Social Responsibility (CSR) was an approach to business that takes account of issues combine with environment and society in addition to the more traditional business consider of profits and shareholders. CSR was not a new concept, it has evolved from its provenance in 19 century corporate charity and much attention both in policy circles and academic. EasyJets goal was ensure have an efficient as possible in the existing business, both on the ground and in air, and found some method to minimise its environmental impact in the future. The below details was show the EasyJet how to manage and monitor its environmental impact. The impact of EasyJet on the environment was involved the following: Greenhouse gas emissions: water vapour, nitric oxide and nitrogen dioxide (together NOx), carbon dioxide (CO2), some of which at altitude. Particulate emissions: soot and sulphate particles, some of which at altitude. Waste: chemical was involved in aircraft. Noise. EasyJet didnt have full CSR policy, buy they have an Environmental Code with three promises, first one was to be environmentally efficient in the air, and the second was an environmentally efficient on the ground and last was to lead in shaping a greener future for aviation. EasyJet strives to be efficient in the air: EasyJet was investment in the latest technology such as buy the new aircraft, the new technology aircraft were more fuel efficient than older models. Efficient use of aircraft, each of Airbus A319s carries 26 per cent more seats than the norm and potentially carries 57 per cent more passengers per flight than the European norm. Provide direct point to point flights, avoidance of air congestion and monitors its performance relative to other transport options. EasyJet strives to be efficient on the ground: EasyJet policy was to use the most efficient and simple ground equipment and simple airport infrastructure requirements. EasyJet was also keeps surface journeys to a minimum and minimal waste, such as no frills service was designed. EasyJet leads the way in shaping a greener future: EasyJet shaped European policy on making air traffic system more efficient and actively engaging with aircraft manufacturers to influence next generation technology.

Restraint, Weight Suppression, and Self-Report Reliability: How Much D :: essays research papers

In the analytical report entitled Restraint, Weight Suppression, and Self-Report Reliability: How Much Do You Really Weigh? By P.J. Morgan and D.B. Jeffrey, they look at the eating habits of people and categorize them as three types of people. Those categories are Dieting and Overeating group, Current Dieting, and Weight Suppression. The Dieting/Overeating group consists of "individuals who undergo repetitive cycles of dieting and overeating,"(Morgan, 1999). They have the appearance of a diet, but overeat every once in a while to make up for it and to fulfill food desires. The Current Dieting group "encompasses those who consider themselves to be currently on a diet and who consume less food than what is required than what is required for maintenance of their current weight," (Morgan, 1999). They are ones that eat small portions of food and starve themselves to keep their weight down or to lose weight. This can also be categorized as anorexia nervosa, a clin ical eating disorder that afflicts primarily women. The last category is the Weight Suppressors, who "successfully lost weight and have kept it off for some time," (Morgan, 1999). These people have lost the weight by some means and have kept the weight off by adopting better eating and exercise habits. The groups were split into two groups, the control group and the variable group. The experiment was to see what the effects would be on each type of person in the variable group when enticed with a milkshake "Preload" which tastes better than a regular milkshake and is higher in fat and calories. The control group would not receive the "Preload" shake so the experimenters could monitor normal reactions of persons from each group. The result was the "Preload" group ate more than the control group regardless of their category. The authors concluded that the dieting and appetite suppression is a mental game of the person and is only as strong as their own conscience and taste. However, that is only one way to look at the information. The structural functionalist perspective focuses on the manifest and latent reasons for dieting. The manifest reason a person to diet is to look better physically. Physical acceptability is very important to people, both male and female alike. It is a part of out status as a human and gives value to our appearance as well. The latent function is to make ourselves healthier inside and out, by improving our immune system and eliminating cholesterol from our blood vessel, which could cause blockage.

M Statistics

MAT 300: STATISTICS M&M PROJECT PAPER ALEXANDREA WINT PROFESSOR AZAD, VARGHA June 3, 2012 Purpose of Report The purpose of this project is to find the information for a quality control manager of Masterfoods plant. The manager wants to know about the proportion of candies and if they are the same or different. If there is any difference that exists then the manager wants to know why there is a difference in such cases. A study was conducted and results were obtained and based on these statistical results we will try to gain information about the quality of Masterfoods plant.Part1: Sampling Method Sampling method is used to draw the random sample from the population of candies from different bags is known as the simple random sampling without replacement. 36 bags were drawn from the population of different color of candies and after drawing the 36 samples; the numbers of different candies are calculated. For sample in bag one how many are blue candies, how many are red candies, how ma ny are yellow candies etc. There are six different colors in each bag. So the record is made after collecting the sample. Part 2: Method, Analysis, ResultsIn this section we have made attempts to find the descriptive statistics related to the number of candies or proportion of candies in the bag. The mean number of candies per bag is approximately equaled to 55. This means that we are expecting 55 candies with a standard deviation of 2. 1 in each bag and out of these we also expecting that the proportion of different colors of candies should be equal for each bag. The sample proportion for blue candies is . 1916, for orange candies is 0. 18, for green candies is 0. 1815, for yellow candies is 0. 663, for red candies is 0. 136 and for brown candies is 0. 1446. For this results we have sampled 36 bags which contains 1978 candies overall. Part 3: Method, Analysis, Results For this part the 95% confidence intervals are obtained for each color of candies and also the mean number of candi es. The following results are obtained from the analysis: * 95% confident that the population proportion for blue candies will lies between 0. 1743 and 0. 20895. * 95% confident that the population proportion for orange candies will lies between 0. 1631 and 0. 969 * 95% confident that the population proportion for green candies will lies between 0. 16451 and 0. 19848 * 95% confident that the population proportion for yellow candies will lies between 0. 14992 and 0. 18274 * 95% confident that the population proportion for red candies will lies between 0. 12089, 0. 1511 * 95% confident that the population proportion for brown candies will lies between 0. 12909, 0. 16009. In addition to this we can say that 438 candies should be sampled to obtain a 95% CI of the proportion of blue candies with a 4% margin of error if the known proportion of blue candies is 0. 4. Part 4: Method, Analysis, Results This portion explains the hypothesis testing for population proportion for different types/ colors of candies. Each candy was tested against their standard proportion, which was then fixed by the organization and we have obtained the results using the Z test for proportion. We can conclude below results based on the analysis of data: * The true proportion of blue candies is not equal to 0. 24 at 5% level of significance. * The true proportion of orange candies is not equal to 0. 0 at 5% level of significance. * The true proportion of green candies is not equal to 0. 16 at 5% level of significance. * The true proportion of yellow candies is not equal to 0. 14 at 5% level of significance. * The true proportion of red candies is equal to 0. 13 at 5% level of significance. * The true proportion of brown candies is equal to 0. 13 at 5% level of significance. * The population mean for each bag is more than 54 candies and standard deviation for number of candies per bag 1. 69oz bag is more than 1. at 5% level of significance Part 5: Method, Analysis, Results In this portion a che ck for whether the there is any significant difference in the population proportion of red and brown candies was done. For this we have tested the hypothesis at 5% level of significance. From the results which we obtained we can conclude that we are fail to reject the null hypothesis H0 because we don't have enough evidence to support the claim that the population proportions of red and brown are equal at 5% level of significance. Quality Control:It is obvious that there are 4 candy proportions that do not meet the requirement of set proportion; only red colored and brown colored candies met the specified requirement of proportion. So we want to check why there is a difference in the quality of the output. So some of the reason for this difference can be classified as: * The machine(s) is/are not working properly, is there any difference in the output of one machine? * There is a possibility that due to different workers at the different shifts the variation arises. There is any ass ignable or random cause occurs or in simple words we can say that machines are producing the same colored candies at regular intervals. Conclusion We can conclude from the above results that there quality of output is not at the point where the plant would like it to be, because the standard which are fixed in advance did not work best with the output which we have obtained. The four-population proportion for color blue, orange, green and yellow does not meet the set requirements.

Freud and the Oedipus complex essays

Freud and the Oedipus complex essays How convincing do you find Freud's description of the Oedipus' stage of development? The idea of infantile sexuality has always been central to Freud and very early he has started to work on a basic theory for the Oedipus complex: the desire for the parent of the other sex and hostility towards the other.The first name chosen is 'nuclear complex', then 'paternal complex'.It is only in 1910 that the term 'Oedipus complex' is first used. In a first approach that doesn't give a clear answer of the difference between the boy and the girl, by linking the Oedipus complex to the castration complex, breaks the symmetry between male Oedipus and female Oedipus and gives a real dimension to the psychoanalytic theory. But this difference in the psychic development of the boy and the girl shouldn't withdrawn the fact that for the boy as much for the girl, the first love object is the mother. Pre-genital sexuality is a major fact in childhood and adult sexuality is mainly based on it. According to Freud, the child has different stages of development before puberty; each one is part biological, cultural and shaping one's identity. He has widely written about the omnipresence during childhood of a sexual urge, essentially auto-erotic, firstly oral (the child is sucking his mother's breast), then anal (development of erogenic), and finally phallic within which the Oedipus complex starts to develop. For the boy, around the age of three, spontaneous and voluptuous sensations around the penis appear. The child has intuition for sexual games likely to provoke these sensations, in the presence of a partner, as he supposes that it happens between his parents. He starts to desire his mother and to feel hate towards his father, there is especially a great change in his behaviour when he realises that his parents have sex together: "He (the child) begins to desire his mother herse lf in the sense with which he has recently become ac ...

Same Sex Marriages and Society essays

Same Sex Marriages and Society essays Is it appropriate for homosexuals to share the rest of their lives together? Marriage is intended for a male and female. Same sex marriage is not constitutional. There are many morals and values, when marriage is approached between two individuals. There are some traditions you do not change. Homosexual marriage is one of them. I do not agree with homosexuals marrying each other. Homosexuals in relationships get talked about in a bad way already. Society does not say too much about the situation. Marriage is beyond the other matter, so society has a major problem with that. Society feels their lifestyle would not be complete. Homosexuals will not receive the respect heterosexuals couples get. Homosexuals will find themselves making their life harder than what it already is. Homosexuals are not worried about their future. What about when it comes time to have children? What about living their life peacefully? Letting a homosexual couple get married is one big step. It would be impossible to have children. They would have to try to adopt children to make a traditional family. Homosexuals are denied the right to marry. Yes, it is a violation of religious freedom. (Jacoby 3). I feel someone does need to speak up on the situation. According to the first Amendment a persons religious views must be protected. Homosexuals trying to get married shows no type of religious belief. Besides they are already breaking the rules by trying to attempt to marry. Why do they have to show America they want to get married? They can live their lifestyles together peacefully. But, taking a homosexual relationship to the next level is crazy. There are numerous of different ways they can act. Their behavior is not accepted. Seeing two people of the same sex kissing is distasteful. How do you explain to a child who sees this? They might think its okay. What will happen if children decided to kiss the same gender in school? They would probably ...

Video Games Research Paper Example | Topics and Well Written Essays - 2000 words

Video Games - Research Paper Example eless, the abundance of videogames and the challenging lifestyles of modern families make it impossible for most parents to monitor their children’s exposure to videogames. On the other hand, some experts claim that videogames have become the easy scapegoats for the growing number of disturbing social issues such as indiscriminate shootings. The following paragraphs will present a detailed definition of videogames, their advantages and disadvantages as well as the differences of the past and present videogames. According to the Free Dictionary online, a videogame is â€Å"any of various games that can be played by using an electronic control to move points of light or graphical symbols on the screen of a visual display unit† (farflex). Such visual display unit could be a personal computer or television screen. The same online dictionary further explains that a videogame is â€Å"an electronic game played by manipulating moving figures on a display screen, often designed for play on a special gaming console rather than a personal computer†. Such gaming consoles could be a wii, play station or Nintendo, gadgets that allow players to move the figures to execute the moves desired by the player. As a general rule, videogames are more of a mental game rather than a physical exercise. Although players need to move their hands in order to manipulate their game characters, they do not need to exert so much effort as they would in physical games such as basketball or football. In video games, the characters in the virtual world are the ones who need to do the â€Å"physical exercise† as the player manipulates then through the console. Therefore, the role of the gamer is to analyze and dictate the necessary moves of his character as displayed on the screen. The â€Å"safety† that videogames provide for players is making them more popular among parents and children. Parents often feel confident about their children’s safety when they know they are inside the house. This makes

Chapter 9 Essay Example | Topics and Well Written Essays - 750 words

Chapter 9 - Essay Example Though in these cases the stages of acculturation might not be so visible, they still exist – a sojourner feels excitement about coming to a new area, then a crisis due to the differences one has to get used to, and, finally, readjustment to normal life in case he or she either stays or returns back (general model of acculturation). Another thing I particularly liked is that the chapter also teaches us on how to behave after we return from another culture. My attention was drawn to this part because, from my experience, when talking about the difficulties of acculturation, the problems a person faces in a foreign culture are discussed, while not so much is usually said about the after-return challenges. At the same time, it seems rather important to know what to do and how to behave upon the return to the changed with time native culture. The chapter also presents a hierarchy of needs developed by Maslow. Though it is not the first time I meet Maslow’s pyramid of needs, what I liked about this text is that it clearly explains how to apply Maslow’s theory to real situations of acculturating – appeal to higher needs, such as usefulness or self-esteem, does not work up until the lower needs, such as security of friendship, are met. The author also describes four models of acculturation: general model, the hero’s journey, the surprise and sense-making model, and the comprehensive model of stress, adaptation and growth. I believe it is very useful to know all the four approaches to acculturation, because the more sides and peculiarities of the problem we are aware of, the easier for us it will be to deal with acculturation when such a need arises. While each separate model may be self-sufficing, all of them together show a wider and deeper picture of what happens to an individual in a new culture, how one should deal with the challenges, and what reactions various problems may